Authors
Abstract
Cars are one of the most important symbols of modern technology which contain various social and cultural messages about concepts like gender, ethnicity, age, social class, etc. and are interpreted differently based on the needs and motivations of users. Since the main aim of this research is having a deep look at use of cars among female drivers, we will first take a look at the conceptual relationships between gender and cars. Then through the “grounded theory” methodology as well as through deep and semi-structured interviews with 15 women owning privet cars, data analysis will be performed and the reasons and results of women’s driving will be explained via a descriptive and interpretative approach.
The findings of this research show that in daily activities women’s motivations of driving include feeling secure, generating income, communication and consuming tendencies which directly affect women’s driving private cars, and will have impact on their Individual and social identity.
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