Document Type : Research Paper
Authors
Abstract
The aim of this study was to analyze the semiotic representation of patterns in the television series of male and female relationships. Therefore, using a semiotic approach to examine three popular Iranian TV series in years 2009, 2010 and 2011 were examined. The results shown that male and female relationships in several TV series, three different pattern: "tradition discourse", "semi-traditional discource" and "modern discourse." Each of these patterns have been identified in various media messages. tradition Discource, is characterized by No relationship between male and female. But the semi-traditional discource is accepted a limited and legitimate part of the traditional relationship between a boy and girl before marriage. In both cases, the specified view is with a good representation. On the other hand, have also been encountered in the national media with the pattern representation of the modern discourse of male and female relationships. Characteristic of modern patterns, is forming strong relationships before marriage between male and female; Modern discourse, has always been associated with negative representation in the National media in Iran. Conflict between "tradition and modernity" and "love of wisdom" was a major confrontation in the series television in Iran.
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