The study of the fashion cycle in Iran society

Afrough, Emad; Mehrabanifar, Hossein

doi:10.22059/jwica.2018.247372.989

Document Type : Research Paper

Authors

Emad Afrough ¹
Hossein Mehrabanifar ²

¹ Professor

² Ph.D. Student Baqir al-ulum university

https://doi.org/10.22059/jwica.2018.247372.989

Abstract

Fashion as one of the most popular cultural industries, while enjoying economic profit, plays a significant role in the transfer of creative ideas and cultural growth of communities based on their cultural heritage. The fashion industry like other industries includes a cycle of creation and design to production, distribution and eventually consumption. Given the ambiguity in the situation of the fashion process in Iranian society, this study seeks to describe and analyze the current situation of the fashion cycle of clothing in different stages of its development in Iran. The fashion cycle has been investigated through the interview method (in-depth interview in the design, production and distribution stages and semi-structured interview in the consumption stage), documentary studies for collecting data, thematic analysis (in the analysis of the design, production and distribution situation), and qualitative content analysis (in the analysis of the consumption situation). The results of this research have indicated that with significant problems in the knowledge structure, socio-cultural structure and political economic structure, domestic and pioneer brands cannot be created in Iran. The lack of Islamic-Iranian brands has consequences including the separation among the process stages and increase in existing problems in each of these stages. Finally, the endogenous fashion process can never be formed. The imported patterns cannot overcome the Iran clothing market.

Keywords

Main Subjects

cultural

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Journal of Woman in Culture and Arts

The study of the fashion cycle in Iran society

References

References

Volume 10, Issue 1
April 2018
Pages 1-27

The study of the fashion cycle in Iran society

References

References

Volume 10, Issue 1April 2018Pages 1-27

Volume 10, Issue 1
April 2018
Pages 1-27