Document Type : Research Paper
Authors
1 Professor, University of Imam Sadiq (pbuh), Tehran, Iran
2 Ph.D. Student, Culture and Communication, Islamic Azad University, Tehran Branch, Tehran, Iran
3 M.A., Sociology, Mashhad PNU, Mashhad, Iran
Abstract
The domain of discourse analysis (DA) possesses a high capacity in analyzing the cultural and media issues and manifests itself when it wants to analyze the representation of a woman. It can analyze the beliefs, attitudes and gender values in the media culture. These beliefs and attitudes in representation of “a successful woman” depend on the traditional beliefs in one hand and cannot deny the social presence of woman as the outcome of the new beliefs. Representing these conflicts and finding solutions have been specifically emerged in the media productions, particularly the national media. The present essay is to deal with the dominant discourse in the “Capital 4” TV series which directly consider this topic. The results of the analysis show that although the series attempts to represent a positive approach in the social presence of women, the series showcases it only by accepting the patriarchal discourse and the traditional role of woman in a family as well as tolerating the pressure and more sacrifice of woman.
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