Representation of Masculinity and Femininity on Iranian Television on IRIB TV2 Children’s Programs

Ghaviadel Darestani, Marzieh; Rahmati, Mohammad Mahdi; Chavoshiyan, Hasan

doi:10.22059/jwica.2019.258572.1078

Document Type : Research Paper

Authors

¹ Graduate Student of Sociology, University of Guilan

² Associate Professor of Social Sciences, Guilan University

³ Assistant Professor of Social Sciences, Guilan University

https://doi.org/10.22059/jwica.2019.258572.1078

Abstract

Children are one of the most important media audiences. This present research has studied children’s television programs on Iran TV2 using Tuchman and Connell’s feminist theory and content analysis method. The purpose of this research is to study the representation of femininity and masculinity in the characters of the children's program. The main questions of this research are: “which kind of gender stereotypes is represented on children’s programs on IRIB TV2? Which kind of contents would be reproduced by these stereotypes?” For this purpose, 23 episodes of children’s programs on IRIB TV2 have been selected by random sampling. Research findings show that male and female characters are distributed unbalanced on children’s programs. So that, male display rate is 40.5% (272 codes) more than that of female characters. Hegemonic masculinity and emphasized femininity has been represented on male and female characters on these programs. Gender stereotypes are shown in the form of Binary oppositions such as male active/female passive, male intelligent/ female unintelligent. The symbolic annihilation of women is represented on these programs, so that women mostly are shown in ineffective roles. Therefore, the research finding show that television and specifically children’s programs persists the unequal representation of male and female characters.

Keywords

Main Subjects

Sociology

References

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Journal of Woman in Culture and Arts

Representation of Masculinity and Femininity on Iranian Television on IRIB TV2 Children’s Programs

References

References

Volume 11, Issue 1
April 2019
Pages 89-108

Representation of Masculinity and Femininity on Iranian Television on IRIB TV2 Children’s Programs

References

References

Volume 11, Issue 1April 2019Pages 89-108

Volume 11, Issue 1
April 2019
Pages 89-108