Document Type : Research Paper
Authors
1 Postgraduate researcher
2 Assistant professor, Art Research Department, Faculty of Art and Architecture, University of Science and Culture
Abstract
Women's clothing has gone through many changes as a social phenomenon after the Islamic revolution. and the street style of everyday clothing has also diversified. Considering that the artistic type is one of the common styles of clothing in recent decades and one of the subcultures that make up the Iranian culture, The present research has been conducted with the aim of understanding the artsy fashion style in the clothing tendencies of girls and women in Tehran. It aims to answer the proportion of women and girls' tendency towards artistic type clothing and the factors influencing it The sample size 123 was selected from both artistic and of artistic groups. Data collection was conducted using a researcher-designed questionnaire. Data analysis was done by SPS software.
The findings show that there is a relationship between the field of study and artistic jobs in the tendency towards the artistic type. The findings show that there is a relationship between the field of study and artistic jobs in the tendency towards the artistic type. The research findings indicate that there is a correlation between
, a significant connection has been found between diversity and freedom in design and color, accessories, the appeal of combining traditional, modern, and handcrafted patterns, creativity, and boldness in the tendency of artistic fashion style clothing.
The research findings indicate that there is a correlation between the establishment of venues like cultural centers and art institute, the rise of university-affiliated and non-university-affiliated artists, , Rethinking women's identity in Iranian society, social transformations, Expansion of advertisements on social network , and the Formation and inclination towards artistic fashion style.
The results show that artistic type is more abundant among artists. Family origin has no effect on this type of style. The grouping of non-artistic fields and occupations showed that the artistic type as one of the special subculture styles has an influence on other members of the society. Due to the diversity and wide range of designs, colors, and models, the artistic type showed the greatest influence in the development of the artistic type.
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