The Ratio of Artistic Style Clothing Trend and the Investigation of the Factors that Affect It (Case Study: Girls and Women 20-40 Years Old in Tehran, 2021-2022) .

Nikravesh, Maryam; Namjoo, Abbas

doi:10.22059/jwica.2024.363841.1955

The Ratio of Artistic Style Clothing Trend and the Investigation of the Factors that Affect It (Case Study: Girls and Women 20-40 Years Old in Tehran, 2021-2022) .

Document Type : Research Paper

Authors

Maryam Nikravesh ¹

Abbas Namjoo ²

¹ Master of Art Research, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran

² Assistant Professor, Art Research Department, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.

https://doi.org/10.22059/jwica.2024.363841.1955

Abstract

Women's clothing as a post-revolutionary social phenomenon has undergone many changes and daily/street style has diversified. The artistic clothing (one of the common styles in recent decades) is considered as one of the subcultures that shape Iranian culture, therefore, this study was conducted with the aim of determining the artistic style and the inclination of girls and women of Tehran towards artistic style and trying to answer the ratio of clothing trends to artistic styles and the influencing factors in it. The population of this descriptive survey comprises girls and women aged 20 to 40 who wear artistic clothing. The data was collected using a researcher-made questionnaire, and the sample (123 individuals) was selected from both artistic and non-artistic groups. The results indicate a substantial correlation between the academic discipline and artistic careers in terms of the inclination toward an artistic style. Variety and freedom in design/color, accessories, attractiveness, use and combination of traditional, modern, and hand-embroidered motifs are significantly correlated. Increasing art departments and academic/non-academic artists, rethinking the identity of women in Iranian society with a tendency towards the artistic style, and the proliferation of advertising in social networks are all significantly correlated. The findings indicate that the artistic style is more prevalent among artists. The tendency of non-artistic disciplines demonstrated that the artistic style, as one of the styles of a specific subculture, has an impact on other members of society. The tendency toward the artistic style was most significantly influenced by a diverse selection of designs, colors, and models.

Keywords

Artsy Fashion Style

Clothing

Girls

Street Style

Tehran

Women

Subjects

Art Research

Adamiyan, M., Azimi, M., & Sanati, N. (2012). Sociological analysis of women’s clothing styles. Quarterly Journal of Woman and Society, 3(12), 161-186. https://doi.org/20.1001.1.20088566.1391.3.12.8.8. (In Persian)

Artsy Fashion Style Meaning. (2021, January). https://www.depolyrics.com/2021/01/artsy-fashion-style-meaning.html?m=1 (Accessed at 2022, June 5).

Azad Armaki, T., & Ghafari, Gh. R. (2002). Generational Attitudes Toward Women in Iran. Woman in Development and Politics, 1(3), 7-24. (In Persian)

Chrimes, C. (2019). The dress and the self: how dress styles express identities. In International Foundation of Fashion Technology (IFFTI) (pp. 1-17).

Crane, D., & Bovone, L. (2006). Approaches to material culture: The sociology of fashion and clothing. Poetics, 34(6), 319-333. https://doi.org/10.1016/j.poetic.2006.10.002

Hamidi, N., & Faraji, M. (2008). Lifestyle and Women`s Clothinc in Tehran, journal of Iranian Cultural Research, 1(1), 65-92. https://doi.org/10.7508/ijcr.2008.01.003 (In Persian)

How to Have a Beautiful Artistic Style? (2021, February 26) https://shikupik.com/ (Accessed at 2022, June 14). (In Persian)

Iranian Women`s Veil. (2019) https://www.goopi.ir/2019/articles/viww-37065.aspx (Accessed at 2022, October 3). (In Persian)

Iranian, Girls have Become greedy. (2018, Agust 18). https://www.ghatre.com/news/ (Accessed at 2022, September 29). (In Persian)

Lemon, J. (1990). Fashion and style as non-verbal communication. Sout African Journal for Communicatioan, Theory and Research, 16(2), 19-26. https://:doi.org/10.1080/02500169008537718

Louise, E. (2018). https://www.firstclasswatches.co.uk/blog/2018/05/womens-fashion-styles-artsy/ (Accessed at 2022, June 2).

Luvaas, B. (2013). Shooting street style in Indonesia: A photo essay. Clothing Cultures, 1(1), 59-81. http://dx.doi.org/10.1386/cc.1.1.59_1

Mansouri, M. (2021). The causes and degree of tendency towards artistic types among young people and teenagers aged 15 to 25 years. Paper presented at the 1th the first international conference of psychology, social sciences and humanities, Amesterdam, Netherlands. (In Persian)

Matin, P. (2004). Persian’s Clothing. Tehran: Cultural Research Bureau Publication. (In Persian)

Natural Fiber Clothing. http://instagram.com/2022/5/1/the_raxt?igshid=MzRIODBiNWFIZA== (Accessed at 2022, Agust 9). (In Persian)

Neumann, J. L. (2011). Fashioning the self: Performance, identity and difference, (Master of Arts dissertation University of Denver). Electronic Theses and Dissertations. 475. https://digitalcommons.du.edu/etd/475

Rouholamini, M. (2015). The Context of Cultural Studies in Cultural Anthropology and ethonology, 11^th edition, Tehran: Attar Publication. (In Persian)

Shariati, S., & Ravadrad, A. (2010). Feminization of Art Domain A Sosiological Glance: History asked; the Persent Viewed. Women’s studies (Sociological & Psychological), 8(4), 7- 28. (In Persian)

Spring Coat Style for Tehran Girls in Street Fashion. (n.d). https://niksho.com/ (Accessed at 2022, October 10). https://doi.org/10.22051/JWSPS.20108.1382. (In Persian)

Street Style Review: A Clothing Style Originathing From the Streets. (2019, septmber 25). https://parchi.ir/2019/09/25/ (Accessed at 2022, June 14). (In Persian)

Svendsen, L. (2022). Fashion: A Philosophy (9^th Ed.). Translated by: A. Rashidi. Tehran: Meshki Publication. (In Persian)

Woodward, S. (2009). The myth of street style. Fashion theory, 13(1), 83-101. https://:doi.org/10.2752/175174109X381355

Yasini, S. R. (2020). The Aesthetic Transformtions of Women’s Clothing and Dress in Iran Within the Value- Oriented Discourse, Cultural Studies & Communication, 16(61), 177-201.
https:// doi.org/10.22034/jcsc.2020.81753.1550 (In Persian)