Document Type : Research Paper
Authors
1 Master of Art Research, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.
2 Assistant Professor, Art Research Department, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.
Abstract
Women's clothing as a post-revolutionary social phenomenon has undergone many changes and daily/street style has diversified. The artistic clothing (one of the common styles in recent decades) is considered as one of the subcultures that shape Iranian culture, therefore, this study was conducted with the aim of knowing the artistic style and the tendency of girls and women of Tehran towards artistic style and trying to answer the ratio of clothing trend to artistic style and the influencing factors in it. In this study (descriptive-survey), the population includes girls and women aged 20 to 40 who wear artistic clothing. The sample (123 people) was selected from artistic/non-artistic groups, a researcher-made questionnaire was used to collect data. According to the findings, there is a significant relationship between the academic field and artistic careers in the tendency towards artistic style. There is a significant relationship between variety and freedom in design/color, accessories, attractiveness, use and combination of traditional, modern and hand-embroidered motifs. There is a significant relationship between advertising spreading in social networks, increasing art departments and academic/non-academic artists, rethinking the identity of women in Iranian society with a tendency towards the artistic style. The results show that the artistic style is more abundant among artists. The tendency of non-artistic fields showed that artistic style as one of the styles of a specific subculture has an influence on other members of the society. A wide range of designs, colors, and models showed the greatest effect in the tendency towards the artistic style.
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