Literature
Discourse semiotics of gender in two novels "This street has no speed bumps "and "Rahesh".

نرجس ghabeli; alireza asadi; ali soltani

Articles in Press, Accepted Manuscript, Available Online from 11 November 2023

https://doi.org/10.22059/jwica.2023.363168.1947

Abstract
  As a cultural product, the novel represents a society with various discourses. Each of these discourses, with their own configurations, are constantly trying to find their ideal to make their meanings hegemonic. The current research is an attempt to analyze the discourse semiotics of gender with an emphasis ...  Read More

Literature
Semiotics of female character in Nizar Qhabani's poems relying on Philip Hamon's theory

mahin hajizadeh; abdolahad gheibi; ghader ahmadi

Volume 15, Issue 4 , March 2024, , Pages 517-539

https://doi.org/10.22059/jwica.2023.357437.1908

Abstract
  Character is a fundamental category in Arab literature, influencing both literary and nonliterary works. In resistance poetry, its significance is particularly conspicuous and vibrant. In order to double the impact of one's own words on the audience, the poet may express the characters indirectly and ...  Read More

Representation and Constructing Subject of the Female Heads of Households in Iranian Cinema (Semiotics of The Blue-Veiled, Border Café (Cafe Transit), and The Corridor (Dehliz))

Nasrin Mohamadpour; masoud taghiabadi; vahid shalchi

Volume 14, Issue 2 , June 2022, , Pages 241-265

https://doi.org/10.22059/jwica.2022.335846.1732

Abstract
  AbstractThis study aims at investigating the construction of the subject of female-headed households in post-revolutionary cinema in order to answer the question of how it has been represented and constructed in these works. For so doing, it employs Foucault and Althusser's interpretation of the subject. ...  Read More

Representation image of woman in the movie "When the Moon Was Full" (Application of Roland Barthes Narrative and Semiotics Analysis)

Mahdi Akbari Golzar; qasem zaeri

Volume 12, Issue 3 , October 2021, , Pages 349-367

https://doi.org/10.22059/jwica.2021.306267.1457

Abstract
  The image of women in Iranian cinema has always been represented in various genres. From the feminist discourses that seek to portray the existing discrimination against women in each period to the genres that refer to the role of women in the war years and beyond, each has addressed this issue in some ...  Read More

A semiotic study of the ornaments of the Turkmen women of the Teke tribe

Parisa Shad Ghazvini; Moeine ossadat Hejazi

Volume 12, Issue 3 , October 2021, , Pages 369-392

https://doi.org/10.22059/jwica.2021.308617.1469

Abstract
  Clothing and ornaments play an important role in shaping the collective identity of tribes. How the body is decorated is a kind of indicator of the structure of life and culture of a people. Adornment has always been an important part of the life tradition of people, especially women. In this regard, ...  Read More

Analysis of body semiotics in commercial advertising, Case study: GEM TV satellite network

Masomeh Mirzakhani; Bagher Saroukhani; Hasan Khojasteh Bagherzadeh

Volume 12, Issue 4 , January 2021, , Pages 647-679

https://doi.org/10.22059/jwica.2021.320616.1557

Abstract
  Advertising is one of the inseparable elements of modern human life. In the meantime, the media as a tool to introduce products is of particular importance. The main purpose of this article is to examine the position of the body in the media discourse (commercial advertising of Jam Network). From Fisk ...  Read More

Communications
Gender Representations in Iranian Animations

Samaneh Foroughi; Yaser Foroughi

Volume 11, Issue 1 , April 2019, , Pages 25-46

https://doi.org/10.22059/jwica.2019.278893.1252

Abstract
  What is important in cultural and media studies is the way of representing roles, petty groups, groups, relatives, gender, and so on. Nowadays, when the child's audience reaches the point, the importance of these teachings is doubled, as children watch their favorite genre of "animation" in-school curricula ...  Read More

Archeology
Symbols and Functions of the Anahita, the Goddess of Woman in Ancient Iran (Study on the Motif of Sassanid Golden and Silver Vessels Containing the Role of Goddess)

Habib Shahbizi Shiran; Esmaiel Maroufi Aghdam; Saeid Sattar Nejad; Fariborz Tahmasebi

Volume 10, Issue 2 , July 2018, , Pages 237-262

https://doi.org/10.22059/jwica.2018.251689.1021

Abstract
  Iranian artworks such as metal, during the historical periods, reflect the ideas and viewpoints mainly in political, economic, and religious ritual aspects. The metal works of Sasanian period, due to frequency and variety of designs, are considered representative of the belief and thoughts of this era. ...  Read More

cultural
Changes in women's roles in Iran TV ads relying on the semiotics of commercials Mr. Carpet 4 and the way of participation in Home Care lottery

Mehran Sohrab Zadeh; Tahereh Yoosefifar; Reza Abbasi

Volume 8, Issue 1 , April 2016, , Pages 23-44

https://doi.org/10.22059/jwica.2016.59113

Abstract
  Living in modern societies is full of advertising messages. These messages in diverse and numerous forms affect every day and working life of people. One of the most challenging subjects in advertising is representation of women in advertising and commercial promotions. A large part of representations ...  Read More

Art
Narrative and semiotic analysis of divorcee's portrayal in Iranian Cinema

Maryam Rafatjah; Niloofar Hooman

Volume 7, Issue 4 , January 2016, , Pages 421-436

https://doi.org/10.22059/jwica.2015.58351

Abstract
  This article is an attempt to explore the subject of divorcee in narrative and visual content of Iranian cinema. Therefore, by applying constructionist approach in Representation theory of Stuart Hall as the main theoretical framework and using Roland Barthes’ structural analysis of narrative and ...  Read More

Communications
Semiotic analysis of gender identity on television

Sorayya Ahmadi; Seyyed vahid Aqili; Seyyed Mohammad Mahdizadeh

Volume 7, Issue 1 , April 2015, , Pages 1-16

https://doi.org/10.22059/jwica.2015.56774

Abstract
  The main objective of this study was to analyze television series with an emphasis on gender identity to decode the main elements of representation mechanisms. Television, as the most popular medium, plays a significant role in representing and sharing attitudes. Therefore, TV series has an important ...  Read More