نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه باقرالعلوم
2 گروه مدیریت راهبردی مطالعات خانواده دانشکده علوم اجتماعی و رفتاری دانشگاه باقرالعلوم قم ایران
3 گروه علوم اجتماعی دانشگاه علوم اسلامی رضوی مشهد ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
The modern era's transformations and the media-driven nature of modern humans have led to the emergence of "hijab style" as a form of activism. This phenomenon is global, not exclusive to Iran, but its significance is heightened in Iran due to hijab being a valued principle. Given the multiple definitions of this emerging phenomenon, this research aimed to understand it by engaging with experts in modesty and hijab, fashion, and social media. Through grounded theory, the essence of the phenomenon was extracted, including its formation, characteristics, and types of followers.
The analysis revealed that the spread of hijab style can be attributed to behavioral, cognitive, and structural factors. The findings indicate that its formation and strategies for addressing it are rooted in the context of modern civilization and media influence, where managerial and structural factors play a crucial role. These factors have been categorized as contextual and interventionist conditions, leading to strategies in religious, economic, promotional/media, cultural/social, and educational dimensions.
Iranian society faces consequences in religious, psychological/moral, intellectual/cultural, and social domains. Ultimately, after outlining the current situation, strategies for achieving a desirable state were identified across economic, social, legal, media, and cultural aspects.
Keywords:
Hijab Style, mode, fashion, Social networks, Instagram.
کلیدواژهها English
