نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناس ارشد پژوهش هنر، دانشکدۀ هنر و معماری دانشگاه علم و فرهنگ، تهران، ایران

2 استادیار گروه پژوهش هنر، دانشکدۀ هنر و معماری دانشگاه علم و فرهنگ، تهران، ایران

10.22059/jwica.2024.363841.1955

چکیده

پوشاک زنان در نقش پدیده‌ای اجتماعی پس از انقلاب، تغییرات فراوانی پیدا کرد و سبک خیابانی پوشش روزمره تنوع یافت. با توجه به آنکه تیپ هنری یکی از سبک‌های رایج پوشش دهه‌های اخیر و از خرده‌فرهنگ‌های شکل‌دهندۀ فرهنگ ایرانی است، پژوهش حاضر با هدف شناخت تیپ هنری به گروش پوشاک دختران و زنان شهر تهران صورت گرفته و نسبت تیپ هنری به گروش پوشاک و عوامل اثرگذار در آن را بررسی می‌کند. روش پژوهش توصیفی-پیمایشی و جامعۀ آماری آن شامل دختران و زنان 20 تا 40 سالۀ هنری‌پوش است. حجم نمونه 123 نفر از بین گروه‌های هنری و غیرهنری انتخاب شد و جمع‌آوری داده‌ها با پرسشنامۀ محقق‌ساخته صورت گرفت. براساس یافته‌ها، رشتۀ تحصیلی و شغل هنری با گروش به تیپ هنری ارتباط دارد. بین تنوع و آزادی در طرح و رنگ، اکسسوری‌ها، جذابیت، به‌کارگیری و تلفیق نقوش سنتی، مدرن و دست‌دوز، ارتباط معنادار وجود دارد. گسترش تبلیغات در شبکه‌های اجتماعی، افزایش هنرمندان دانشگاهی و غیردانشگاهی، بازاندیشی هویت زنان در جامعۀ ایران با گروش به تیپ هنری ارتباط معناداری دارد. طبق نتایج، تیپ هنری در بین هنرمندان، فراوانی بیشتری دارد. خاستگاه خانوادگی تأثیری در گروش به این سبک ندارد. گروش رشته‌ها و مشاغل غیرهنری نشان داد تیپ هنری به‌عنوان یکی از سبک‌های خرده‌فرهنگ خاص بر سایر افراد جامعه تأثیرگذار است. طیف وسیع طرح، رنگ و مدل بیشترین تأثیر را در گروش به تیپ هنری نشان داد

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Ratio of Artistic Style Clothing Trend and the Investigation of the Factors that Affect It (Case Study: Girls and Women 20-40 Years Old in Tehran, 2021-2022) .

نویسندگان [English]

  • Maryam Nikravesh 1
  • Abbas Namjoo 2

1 Master of Art Research, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran

2 Assistant Professor, Art Research Department, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.

چکیده [English]

Women's clothing as a post-revolutionary social phenomenon has undergone many changes and daily/street style has diversified. The artistic clothing (one of the common styles in recent decades) is considered as one of the subcultures that shape Iranian culture, therefore, this study was conducted with the aim of determining the artistic style and the inclination of girls and women of Tehran towards artistic style and trying to answer the ratio of clothing trends to artistic styles and the influencing factors in it. The population of this descriptive survey comprises girls and women aged 20 to 40 who wear artistic clothing. The data was collected using a researcher-made questionnaire, and the sample (123 individuals) was selected from both artistic and non-artistic groups. The results indicate a substantial correlation between the academic discipline and artistic careers in terms of the inclination toward an artistic style. Variety and freedom in design/color, accessories, attractiveness, use and combination of traditional, modern, and hand-embroidered motifs are significantly correlated. Increasing art departments and academic/non-academic artists, rethinking the identity of women in Iranian society with a tendency towards the artistic style, and the proliferation of advertising in social networks are all significantly correlated. The findings indicate that the artistic style is more prevalent among artists. The tendency of non-artistic disciplines demonstrated that the artistic style, as one of the styles of a specific subculture, has an impact on other members of society. The tendency toward the artistic style was most significantly influenced by a diverse selection of designs, colors, and models.

کلیدواژه‌ها [English]

  • Artsy Fashion Style
  • Clothing
  • Girls
  • Street Style
  • Tehran
  • Women
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