نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری پژوهش هنر، دانشکدۀ هنر، دانشگاه الزهرا(س)
2 استاد گروه طراحی پارچه و لباس، دانشکدۀ هنر، دانشگاه الزهرا(س)
3 استاد گروه پژوهش هنر، دانشکدۀ هنر، دانشگاه الزهرا(س)
4 دانشیار گروه پژوهش هنر، دانشکدۀ هنر و معماری، دانشگاه تربیت مدرس
چکیده
خرید و مصرف پایدار پوشاک، با توجه به حجم عظیم تولیدات این صنعت و مشکلات ناشی از آن و نقش فعال زنان در این حوزه، از مسائل مهم دنیا، به‌خصوص کشور ایران با جمعیت جوان، در مسیر توسعۀ پایدار است. هدف، بررسی میزان آگاهی و درک زنان جوان تحصیل‌کردۀ متخصص از پایداری و تأثیر آن بر خرید و مصرف پوشاک است. پژوهش، توصیفی پیمایشی با دادههای پرسشنامهای از جامعۀ دانشجویان دختر سال آخر مقاطع کارشناسی و کارشناسی ارشد سه رشتۀ طراحی پارچه، طراحی لباس و طراحی صنعتی دانشگاه الزهرا(س) (100نفر) و حجم نمونۀ 80 نفر است. پرسش‌ها با طیف پنجتایی لیکرت و آلفای کرونباخ 735/0، طراحی و نرمافزار آماری برای تحلیل استفاده شد. طبق یافتهها، با وجود تمایل زیاد برای خرید و مصرف پایدار پوشاک، آگاهی کافی و جامعی در این زمینه وجود ندارد. اطلاعات در مقولۀ پایداری، درراستای مسائل معمول زیستمحیطی است. دیدگاه‌ها و عملکرد مخالف پایداری در خرید و مصرف به‌وضوح دیده میشود که نشان از نیاز به آگاهیبخشی کاملتر و دقیقتر دارد. افزایش آگاهی و درک این گروه از مصرفکنندگان از خرید و مصرف پایدار پوشاک به‌منزلۀ متخصصان آینده این صنعت، میتواند موجب بهبود راهبردهای تولید، خرید و مصرف منطبق بر اصول توسعۀ پایدار در آینده شود.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Female students’ awareness toward sustainable purchase consumption of clothing (Case study: Art faculty of Alzahra University)
نویسندگان [English]
- Roshanak Davari 1
- Farideh Talebpoor 2
- Abolghasem Dadvar 3
- Reza Afhami 4
1 PhD Student, Alzahra University, Iran
2 Professor, Alzahra University, Iran
3 Professor, Alzahra University, Iran
4 Associate Professor, Modares University, Iran
چکیده [English]
Sustainable purchasing and consuming clothes is a massive trend worldwide due to the great amount of production, its complications and also the active role of women. It is specifically so among young population of Iran, though the country is moving towards sustainable development. This article aims to investigate the degree of awareness of the notion of sustainability and its impact on the purchase and consumption of clothing, among the young educated female consumers. The research is based on descriptive and survey method with questionnaire based data. The statistical population is (N=100) female students of BA and MA courses in textile, fashion and industrial design with 20-35 years of age and sample size of 80 students. 30 questions with quintuple Likert and 0.735 Cronbach’s alpha are being asked. The analysis is done by statistical software. The results show that while there is a great trend of sustainable purchase and consumption, there is no enough awareness of this issue in the section. The knowledge of interviewees about sustainability is about the routine environmental issues; even some anti-sustainability approaches are clearly seen in this case, which necessitates a more extensive and precise consciousness-raising. Raising awareness and information about sustainable purchase and consumption within the consumer population, as future professionals of clothing industry, can guide it towards better planning sustainable based strategies in production, purchase and consumption.
کلیدواژه‌ها [English]
- Clothing
- Sustainability
- Consumer awareness
- Sustainable consumption
- Women
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